Drake's Plan E7: Creating the Empire

Drake’s success and influence goes well beyond the scope of a typical rap star. And that success has everything to do with his business savvy and the marketing minds he surrounds himself with. This episode examines the making of Drake the mogul and how he leveraged his own specific brand of emotional hip-hop into a giant paycheque.

As 2019 comes to a close, CBC Music explores the rise of one of Canadian music’s biggest success stories of the past decade: Drake. This eight-part series explores how the the chart-breaking rapper has proved to be a master strategist — building an empire and solidifying himself as one of the savviest cultural icons in the game.

#Drake #DecadeofDrake

Subscribe to CBC Music: https://bit.ly/2XH13aW

CBC Music is your hub for coast-to-coast-to-coast Canadian music. Watch exclusive performances, candid interviews, and behind-the-scenes content featuring your favourite artists. Visit https://cbc.ca/music for more.

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Or Instagram: https://instagram.com/cbc_music


Get more music, film and arts interviews at CBC's q: https://youtube.com/user/Qtv


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