Bernie Gross Explains What Really Goes Into Running a Sneaker Store | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. In this week's episode, the trio is joined by Bernie Gross, creative director at New York sneaker boutique Extra Butter. Gross recalls his journey in the footwear industry, from buying SBs at stores like Special Sauce in Long Island to helping longstanding LI sneaker shop Renarts establish itself anew with Extra Butter. He breaks down what running a sneaker store really takes—from handling chaotic releases to managing relationships with brand partners and collaborators. Also, the co-hosts discuss the merits of beat sneakers: When is it time to throw your old shoes out? How much wear is too much wear? Can a pair of Air Force 1s that spent a year in the Armenian mountains go any further?

00:00 - Start of episode.
10:00 - Brendan talks about getting into Formula 1 racing, Welty talks about being into F1 as a kid.
20:00 - The guys talk about their favorite cooked sneakers.
27:13 - Bernie Gross, guest of the week joins the show.
40:00 - Bernie Gross talks about being mentored by Pete in the retail business and now mentoring the youth.
47:44 - Bernie talks all his inspired custom sneakers at Extra Butter.
55:52 - Bernie talks working at Sneaker News.
1:01:00 - Bernie opens up about the unwelcoming vibe he got once he opened up in LES.
1:10:00 - Bernie talks about the future of communicating and connecting with the younger sneaker enthusiasts.
1:20:00 - Bernie tells stories about hosting Rick Ross' activation in the Extra Butter store.
1:26:03 - Guys talk Extra Butter designed a dunk for Special Sauce that never dropped.
1:28:29 - End of episode.

Enter for next week's sneaker giveaway here!

Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now!
The Complex Sneakers Podcast Dad Hat - White
The Complex Sneakers Podcast Dad Hat - Black

Subscribe to Complex on YouTube:

Check out more of Complex here:

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.


  1. 11 October, 2021 at 01:57 Reply

    Admiring the dedication you put into your website and
    in depth information you present. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Great read!

    I’ve saved your site and I’m adding your RSS feeds to my Google account.

  2. judi online 11 October, 2021 at 04:48 Reply

    Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to determine if its a problem on my end
    or if it’s the blog. Any feed-back would be greatly appreciated.

  3. seeds exist 11 October, 2021 at 21:42 Reply

    Hey! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing a few months of hard work
    due to no backup. Do you have any solutions to stop hackers?

    Also visit my blog; seeds exist

  4. sex 2 days before period 11 October, 2021 at 21:53 Reply

    Howdy, I do think your blog could be having internet browser
    compatibility problems. When I look at your site in Safari, it looks
    fine however, if opening in I.E., it has some overlapping issues.
    I merely wanted to give you a quick heads up!
    Besides that, fantastic blog!

  5. ench songs 12 October, 2021 at 00:02 Reply

    Excellent blog you have here but I was curious if you knew of any user discussion forums that cover the same topics talked about in this
    article? I’d really like to be a part of group where I can get opinions from
    other experienced people that share the same interest.
    If you have any recommendations, please let me know. Kudos!

Leave a reply