Cross Colours Founders on Being $300K in Debt to Making $20M in 3 Days

From how the brand picked out their iconic name, Cross Colours founders, Carl Jones & TJ Walker also tell DJ Vlad how they were able to go from a $300,000 debt to a $20 million growth within three days. Originally the clothing line was to be called "Cross Cultures" but was later updated to it's Cross Colours name after a minor change. After the 1988 film Colors was released, Carl and TJ said that they didn't want their brand to be connected to the gang movie, so they opted to use the British writing style "colours." Although the difference between the two would be a letter, he explained that it was imperative to separate any negative feedback that may connect their brand to the film. "At the time the movie Colors [was out] and we didn't want to have a gang association or any kind of negative connotation with the brand. That was the purpose of spelling the British way."

In our previous interview, the designers explained how they sacrificed a lot to bring their vision to life, especially Carl who left a lucrative career with Surf Fetish. While the brand got their clothing on stars like Will Smith and other rappers who appeared on Yo! MTV Raps, by the time they headed for a three-day trade show in New York they said the orders were coming in the pounds. Fortunately, the $300,000 they put down for their showcase booth and the overall investment for the show; they ended up leaving with more than they expected.

"At the end of the show, I had to buy luggage for all the orders—and it was orders by the pound." Carl said, "I took it on the plane with me because I didn't want to lose my orders and we had close to $20-million in three days."


  1. zovrelioptor 2 August, 2021 at 08:43 Reply

    Attractive element of content. I simply stumbled upon your weblog and in accession capital to claim that I get actually enjoyed account your weblog posts. Anyway I’ll be subscribing for your feeds and even I fulfillment you get admission to constantly rapidly.

  2. totosite 25 November, 2022 at 01:25 Reply

    As I am looking at your writing, totosite I regret being unable to do outdoor activities due to Corona 19, and I miss my old daily life. If you also miss the daily life of those days, would you please visit my site once? My site is a site where I post about photos and daily life when I was free.

  3. zmozero teriloren 5 December, 2022 at 14:48 Reply

    I like what you guys are up also. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  4. zmozero teriloren 5 December, 2022 at 21:53 Reply

    What¦s Happening i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I hope to contribute & help different users like its helped me. Good job.

  5. The Best Dessert Places in Nanchong (China) 2 January, 2023 at 04:33 Reply

    My partner and I absolutely love your blog and find a lot of your post’s to be exactly I’m looking for. Do you offer guest writers to write content available for you? I wouldn’t mind creating a post or elaborating on a lot of the subjects you write with regards to here. Again, awesome blog!

  6. send token to multiple address 2 March, 2023 at 03:00 Reply

    Greetings! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.

Leave a reply