How Terrence "Punch" Henderson Helped Build TDE + Coached Kendrick Lamar and SZA | Blueprint

A listless writer and rapper from South Central LA, "Punch" went from having interest in music but no concrete goals to teaming up with Anthony "Top Dawg" Tiffith and discovering the artists who came to be known as the Black Hippy Crew. As Jay Rock, Kendrick Lamar, Ab-Soul, and ScHoolboy Q began to make waves, Punch underwent trial by fire, learning how to break acts, maneuver out of bad industry deals, and expand the label. In 2017, he steered both Kendrick Lamar and SZA to a breakout year, racking up Grammys, commercial success and critical acclaim, and cementing Top Dawg Entertainment as hip-hop's premier independent label.





Complex Hustle is a lifestyle channel for creators, entrepreneurs and young professionals navigating the new economy. Delivering daily news, expert insight and original programming – we explore all things hustle – from the corner to the corner office. It’s a platform for the leaders and change-makers of today. We sit at the intersection of media, entertainment, technology and culture. Our content covers the many stages of entrepreneurship, empowering today’s do-it-yourself generation to design the careers they want. We equip our audience with the tools and tips to create content, develop products and build businesses in the modern world.


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