How The NBA Makes Money

This video explains (1) the different ways the National Basketball Association ("NBA") makes money, (2) what expenses the NBA has to pay and (3) who ultimately takes home the profit made by the NBA.

0:00 Overview
0:39 How The NBA Makes Money
4:47 The NBA's Main Expenses
6:40 How Much Profit Is Made
7:36 Who Takes Home The Profits

The NBA makes money in a variety of ways ranging from selling their TV rights (Disney, ESPN, TNT, Tencent) to selling the license to use their content in video games (NBA 2k).

Information Sources:
https://www.forbes.com/sites/kurtbadenhausen/2021/02/10/nba-team-values-2021-knicks-keep-top-spot-at-5-billion-warriors-bump-lakers-for-second-place/?sh=83b9785645b7
https://espnpressroom.com/us/press-releases/2014/10/165140/
https://www.wsj.com/articles/nba-take-two-ink-licensing-deal-of-up-to-1-1-billion-11547550001
https://www.espn.com/nba/story/_/id/20747413/a-confidential-report-shows-nearly-half-nba-lost-money-last-season-now-what

6 comments

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